“Stand on the shoulders of giants” is the best piece of advice for content creators in 2021. At the start of every year, people vow to start a YouTube Channel, blog, ecommerce business, Instagram brand only to crumble under the pressure of fighting Goliaths. Do not fear the oversaturated market nor the influencers with millions of followers. This is not you versus them. It is seeing their footprints leading to the same summit and doing it better. Iterate off their successes by paying homage, seeking mentorship and collaborating. Analyse but don’t copy. Learning from the best is the best route to mastery.