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A case study of the hazards inherent with marketing a game

Cyberpunk 2077 might go down as the most catastrophic failure of a video game launch, ahead of the likes of Assassin’s Creed Unity, No Man’s Sky, Anthem, and Mass Effect Andromeda. Just by looking at these fellow flops, you can see there’s a growing trend of video game studios imploding on their own hype.


Plot Summary

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Humans wake up in the world of the MMORPG they play after a big update. They do not know how they arrived or how to get out. This is a story of how these players (or “adventurers”) decide to move forward whether it’s finding a way back home or accepting their permanent existence in Elder Tales.

Key Themes

  1. Rebuilding civilisation — Originally everyone was out for themselves which led Shiroe, a famous, veteran solo player to take action and bring the town of Akihabara together.
  2. Relationship with People of the Land — These NPCs are as real as the players with back…

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Book Front Cover

What is this book about?

This is the first entry into the second trilogy within the Powder Mage universe. I have been aware of it for some time but finally got round to it. I read the Powder Mage trilogy a few years ago and enjoyed it overall but not enough that I was itching to read this one which is called the Gods of Blood and Powder trilogy. But after seeing a lot of praise and claims that this was better than the first one, I decided to give it a go.

Concise Summary

The story is told from the perspectives of 3 characters who eventually…


Hopefully we are reaching the point where PS5s are more readily available so we can focus less on stock scalpers and more on actual games. PS4 dominated the last generation by a significant margin but there has been lack of launch titles to really take advantage of the new hardware. Fortunately this is the perfect opportunity to tackle the never-ending backlog of games you might have missed last gen that will receive a free next-gen upgrade leading to a significantly better experience on PS5.

Sony’s Statement on Backwards Compatibility of PS4 games on PS5 console

Sony has confirmed that PS4 games will be playable on the PS5, meaning that the PlayStation…


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Photo by Campaign Creators on Unsplash

Picking an online course can be tedious, overwhelming and outright frustrating for numerous reasons. There’s so many choices on the World Wide Web that it wouldn’t be surprising if you felt paralysed by the options on offer.

In this article I will briefly explain regularly overlooked factors when looking for an online course whether you want to take on Javascript or build towards a career in Data Science. …


This is the year to build your habit of reading. 2020 was the year where we were heavily consumed by unprecedented events that had a direct impact on our lives. We couldn’t (and still cannot in most countries) travel, exercise, socialise, commute or work as we used to. Now we are done feeling sorry for ourselves, it is time to spend less time on social media and we need to invest in one of the few daily habits immune to the destructive forces of this pandemic. It’s not about how many books you read, it’s the lessons you take from them alongside the many other benefits.


Jason Schreier has confirmed what a lot of gamers knew without actual proof. Cyberpunk 2077 was meant to be a third-person game. Any serious RPG with big ambitions of customisation and role-playing will always include a third-person mode. This just speaks to the disastrous development cycle this game has gone under and I can’t wait to read this in further detail in the next Blood, Sweat and Pixels book.


If you want to be truly valuable, find the least sexiest thing to fix. Nobody cares what you like to do, they care about what you can do for them. And a lot of problems that need fixing are not sexy. Everyone needs IT but hates it at the same time, why do you think Salesforce is so successful? They automate the boring stuff. Amazon.com doesn’t look as sexy as Apple but it is as valuable. Sexy is great, if it’s also functional and solves a real problem. But if you have to choose between sexy and useless or ugly and functional, then the latter always wins. Put your ego aside and consider focusing on solving real problems. Be valuable. Be indispensable. Be irreplaceable.


Your data science portfolio is not enough. It is simply a billboard to grab the attention of a recruiter. So yes, it must contain amazing ideas, technical excellence and creative problem solving. But can you prove you understand the value of your own work? Are you a master of the theory behind the models you’ve implemented? Do you have the personality traits to work with other specialists on multi-million dollar projects with rigour,grit and inventiveness?


“Stand on the shoulders of giants” is the best piece of advice for content creators in 2021. At the start of every year, people vow to start a YouTube Channel, blog, ecommerce business, Instagram brand only to crumble under the pressure of fighting Goliaths. Do not fear the oversaturated market nor the influencers with millions of followers. This is not you versus them. It is seeing their footprints leading to the same summit and doing it better. Iterate off their successes by paying homage, seeking mentorship and collaborating. Analyse but don’t copy. Learning from the best is the best route to mastery.

Rare Loot

Experimenting with Python and Social Media APIs using web scraping, exploratory data analysis and amateur coding.

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